Articles

A Primer on Personas Personas have been around since the mid-1980s when Alan Cooper, a software developer created the first persona, “Kathy” to improve the user-friendliness of his software by aligning it with user needs. The ‘persona’ started gaining mainstream use in the 1990s with the rise of content marketing, and was further accelerated by data and analytics in the 2010s. A marketing persona is a fictional representation of your ideal customer created from market researc

September 9, 2025 Lately I’ve been considering what it takes to earn buy-in from business leaders when it comes to embedding AI. Recognizing AI’s potential at a team level is easy, but translating that into a vision leadership can act on is much harder. What I’ve noticed is that most executives already have frameworks or models they trust. They might think in terms of customer journeys, operating models, or value chains. If you present AI as a new, standalone initiative, it c